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RevhapiProduct · SaaS · Founder

An e-commerce & publisher’s ROAS tracker

Designed and built for Shopify and TikTok Shop owners and web publishers to track ROAS across different ad platforms in one place.

Role
Product Designer & Builder
Year
2025
Impact
0→1

The challenge

Store owners and publishers were flying blind across ad platforms. Spend lived in one dashboard, revenue in another, and no single view told them whether a campaign was actually paying off. Working out return on ad spend meant exporting spreadsheets and hoping the numbers lined up.

The approach

  • Designed for two audiences at once — Shopify / TikTok Shop sellers and web publishers — around the one question they share: is this ad spend working?
  • Unified ROAS across ad platforms into a single, glanceable view.
  • Built the product end-to-end, making design decisions I could ship rather than hand off.
  • Kept the interface honest: fast to read, hard to misinterpret, and focused on the metric that drives decisions.

The outcome

A 0→1 product that turns scattered ad data into a clear ROAS picture — the kind of tool I wanted to exist, so I designed and built it.